Opening up yet another niche market research opportunity, O&M announced yesterday that it has captured the market information of middle class Muslim population who seem to have slightly different opinions regarding politics, culture and life style.
This opens up a whole new area for segmentation that the marketing world will surely relish. After all if you know how a certain segment of population is thinking, eating, behaving and living, you can customize your products to their tastes, differentiate and there by improve your market share, profits and what not. Sounds exciting to me!
But the social repercussions is something that is bothering me. What if this info is used to distinguish, discriminate and implicate a subset of populations against another? What if this analysis falls into wrong hands? Doesn't it make their job easier to pollute peoples minds? Like all useful things, this also has a serious downside and hopefully O&M pays serious attention to this side of the story.
This opens up a whole new area for segmentation that the marketing world will surely relish. After all if you know how a certain segment of population is thinking, eating, behaving and living, you can customize your products to their tastes, differentiate and there by improve your market share, profits and what not. Sounds exciting to me!
But the social repercussions is something that is bothering me. What if this info is used to distinguish, discriminate and implicate a subset of populations against another? What if this analysis falls into wrong hands? Doesn't it make their job easier to pollute peoples minds? Like all useful things, this also has a serious downside and hopefully O&M pays serious attention to this side of the story.
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