Google personal assistant can make calls

I saw this presentation by Sundaram Pichai yesterday about how your personal assistant can make a call to the hair saloon and book an appointment for you.
I felt it did a decent job. But what was not shown to us probably is how it can manipulate the person at the other end.
Imagine the possibilities. Some humans have a way with words and talking. They open more doors and have a better success rate with managing relationships. What if we hire a digital assistant with those smarts? How will the person at the other end feel if he is out talked by a digital assistant?

What is the effect of more people having such assistants?

What is the effect on those people like you and me who make a living doing some ordinary jobs?

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